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 Because my team did not make it to the Superbowl this year (darn you Tom Brady), I spent my Superbowl Sunday chatting with friends and stuffing buffalo wings into my face during the game, only to turn my attention intently to the screen during the commercials. The furthest thing from my mind was the continuing demise [...] As our class comes to a close, and thus our blog, I think it’s only fitting we end with the iPad – the shiny new toy on everyone’s minds. We are fortunate to be taking this class when at a time when a device like this has been released, simply because it allows us to examine [...] Based on our discussion yesterday there are a few things I want to follow up on as it relates to paywalls and mobile devices. The WSJ (somewhat) recently decided to implement a paywall on its mobile phone app in order to shore up the one free place from which users could read their content. The linked article [...] A quick follow-up from today’s discussion of the iPad. From recent reports it really does seem like the iPad has the unique opportunity of revolutionizing (and hopefully revitalizing) the profitability of advertising in the media. But the models for doing so seem to differ. It will be interesting to see which approach ends up working the [...] |
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