How to be Easy: Making Internet Profitability Palatable

The future is tough to predict, whether it’s who will dominate the senate in 2012 or what Obama will have for lunch tomorrow (whole grains are probably a good bet). At the turn of the century, I don’t think anyone expected “Friendster” to fall off the face of the planet, and Facebook was hardly a glimmer [...]

Ad Exchanges Increase Value of Online Advertising

In the last two years, real-time bidding (RTB) through online advertising exchanges has secured a place in the future of digital advertising. Some of the major technology companies have acquired ad tech start-ups to create their own solutions for the various players in the online advertising market. Yahoo bought Right Media, Google bought DoubleClick, and Microsoft [...]

A Prescription, Not a Prediction

Over the past two decades, the news has experienced several seismic technological shifts. Traditional news sources and organizations have been forced to reckon with these shifts in order to remain relevant as news sources, and in order to remain afloat as corporations. Some have failed; others have prevailed through adaptation to the current news climate. The [...]

New Media’s Next Great Gift: Viable Third-Party Political Candidates?

As we have learned over the course of this semester, the new media has altered political discourse in our society in a variety of important ways.  The new media’s power in helping political candidates fund-raise for their campaigns has been made crystal clear in recent years – Barack Obama’s incredible fundraising success in 2008, and the [...]

Where Do We Go From Here: Trust in Google

As citizens of the new media, we may be obsessively content with our personalized Facebook profiles and consumed in the the thought of our potential tweet, but I think it is safe to say that we are all curious and frightful for what the future holds for our news. While the public expresses concern, so do [...]

How Will Our Kids Be Reading the News?

At Goldman Sachs’ annual media conference in early 2009, News Corp chairman, Rupert Murdoch, told investors “I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees.” A few months later Murodch, in conjunction with Apple’s Steve Jobs, introduced The Daily, a periodical produced exclusively [...]

Cellphone Journalism: Can You Hear Me Now News? Good.

After spending a semester studying the ins and outs of the new media, I think we can all come to the conclusion that there is a great deal of cleaning up to do in the news business. Underneath the blogosphere and comment muck alike there is real work and original reporting that can be brought to [...]

The Man Who Owns the News

In a bookstore at Sydney Airport I stumbled across a bestseller entitled A Golden Age of Freedom. When the shop assistant informed me that it was not available on Amazon and only sold in bookstores across Australia I felt compelled to buy it. Its a book based on Rupert Murdoch’s Boyer Lectures in which he details [...]

A Bright Future For Location Based Communication

What takes a social forum, like Facebook, from an outlet for college students to meet up, hook up, and measure their “coolness” based on a specific number of friends – to a forum that enabled a group of Egyptian rebels to take down their government? The answer: communication. Twitter, Facebook and YouTube, although not originally invented [...]

Social Media and the Law

I was surfing the web last night and came across a pretty humorous post on Andrew Malcolm’s Top of the Ticket political blog in the Washington Post. He wrote about how last Thursday, the House Judiciary Committee had a hearing with Supreme Court Justices Breyer and Kennedy regarding the impact of social media on the third [...]